Erika wanted to blend fashion, art, creativity and Mexican heritage with the always vibrant London lifestyle in the brand’s aesthetic. With the main purpose of making a close connection between the customer and the artisan in charge of the making.
“What I want to achieve is to make the Koua girl to look at the Eiffel tower in Paris, the Statue of liberty in New York, the Opera House in Australia and more fashion districts, as well as she does now with the Big Ben in London” Erika stated.
Koua’s aesthetic focuses on minimal shapes and vivid textiles that can be worn by the women on the go day or night in the city. Florals, leather and fine jewellery are emblems of the brand.