Jamadi recently joined the KOUA club, a Mexican fairtrade brand that mixes glamour and sustainability founded by Sandra Vazquez who wants to share the story about her brand with us in this interview.
Sandra, thank you so much for this interview. It’s a pleasure to meet you. Tell us about a little bit about you and how did you start the brand?
I was born in Mexico City. My profession has always been design and I love to be creative and doing it every day. Jamadi was born mainly for two reasons. First, because I love Mexico, its art and I have a strong respect for Mexican people, I love my culture and supporting my people. The second is because I also love my glamourous side! I have been a trading partner of Swarovski Crystals for more than ten years. Then I started designing jewellery, something i still do and that lead me onto doing CO branding with prestigious companies. This is how the idea of mixing my two passions was born, definitely two incredible influences.
What does Mexico mean to you?
Uff! this is a really good question. For me Mexico is where God gave all his kindness, happiness and love, where our mother earth expresses all her glory. Mexico is a country where you leave a part of yourself and even if you go overseas you will always keep it in your heart.
Tell us a little bit about the ‘Ponchos’ history.
We can trace ponchos back to 1500ad. This indigenous textile started from a waist loom technique mixing traditions, cosmovision and art. Whilst learning the embroidering technique, the indigenous people also started natural dying. Through this they discovered the plants, insects and minerals that provide them with a wide, rich colour palette, which makes the fabric look so beautiful. The fabrics are also eco-friendly. For many years the art of embroidering was passed from mother to daughter. It was seen as as requirement for marriage. The ponchos are also called Huipil or Quechquemitl.
What is the impact of JAMADI on the artisans that you work with?
Jamadi feels very proud about the artisan’s work and it wants their work to be recognised around the world, we want to bring hope and prosperity. Besides, giving economic opportunities, Jamadi also shares a portion of sales with their workshops.
What is your biggest inspiration when you design?
My biggest inspiration when I am designing is living my passion, being happy and turning my idea into reality but also I want to succeed so I can continue supporting my people, this is my inspiration.
What is your biggest challenge?
My biggest challenge is to raise my children with love and see them grow up being confident.
“Jamadi is my forth child. It is my new challenge”
What do you think about being part of KOUA?
I am very happy and thankful for trusting me and my brand but also because you recognise our team work with the artisans from our country. JAMADI and SWAROSKI CRYSTALS are both companies that care about our people and our planet. Belonging to KOUA is joining efforts to support our artisans. KOUA opens the door to one of the fashion capitals where the glamour and fashion were born, which is a really good opportunity for JAMADI to expand.